Azevedo, Abaete de  Ricardo Pomeranz <br/><br/>
Customer obsession  how to acquire, retain and grow customers in the new age of relationship marketing 

 - New Delhi  Tata McGraw Hill Publishing  2009 
 - xi, 226 p.  : ill.  ; 21 cm. 
<br/><br/> Includes appendix, endnote and index. 
<br/><br/><label>ISBN: </label>9780070140752 (pbk) 0070140758 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Management sciences--Marketing communication--Relationship marketing--Financial analysis--Consumers--Marketing--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.812  / AZE