how to acquire, retain and grow customers in the new age of relationship marketing Azevedo, Abaete de Ricardo Pomeranz creator text New Delhi Tata McGraw Hill Publishing 2009 monographic xi, 226 p. : ill. ; 21 cm. Includes appendix, endnote and index. Customer relations Management sciences Marketing communication Relationship marketing Financial analysis Consumers Marketing RSBM FMS 658.812 AZE 9780070140752 (pbk) 0070140758 (pbk)