TY  - BOOK
AU  - Azevedo, Abaete de
TI  - Customer obsession: how to acquire, retain and grow customers in the new age of relationship marketing
SN  - 9780070140752 (pbk)
U1  - 658.812 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing
KW  - Customer relations
KW  - Management sciences
KW  - Marketing communication
KW  - Relationship marketing
KW  - Financial analysis
KW  - Consumers
KW  - Marketing
KW  - RSBM
KW  - FMS
N1  - Includes appendix, endnote and index
ER  -