Buttle, Francis  Stan Maklan <br/><br/>
Customer relationship management  concepts and technologies 

 - Abingdon  Routledge  2019 
 - xxiii, 444 p.  : ill.  ; 25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138498259 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations-Management<br/>Customer relations-Data processing--Database marketing implementation--Customer relations--Database marketing--Relationship marketing--Marketing channels--Strategic CRM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.812  / BUT