TY  - BOOK
AU  - Buttle, Francis
TI  - Customer relationship management: concepts and technologies
SN  - 9781138498259 (pbk)
U1  - 658.812 
PY  - 2019///
CY  - Abingdon
PB  - Routledge
KW  - Customer relations-Management
KW  - Customer relations-Data processing
KW  - Database marketing implementation
KW  - Customer relations
KW  - Database marketing
KW  - Relationship marketing
KW  - Marketing channels
KW  - Strategic CRM
KW  - FMS
N1  - Includes bibliographical references and index
ER  -