Hutt, Michael D Dheeraj Sharma Thomas W. speh

B2B Marketing a South Asian perspective - Australia Cengage Learning 2014 - xxix, 522 p. : ill. ; 25 cm.

Includes index.

9788131520796 (pbk) 81315207X (pbk)


Industrial marketing
Management sciences--Supply chain management--Customer relationship--Product development--Business marketing--Marketing research--Telemarketing--RSBM--FMS

658.8 / HUT