Hutt, Michael D Dheeraj Sharma Thomas W. speh
B2B Marketing a South Asian perspective
- Australia Cengage Learning 2014
- xxix, 522 p. : ill. ; 25 cm.
Includes index.
9788131520796 (pbk) 81315207X (pbk)
Industrial marketing
Management sciences--Supply chain management--Customer relationship--Product development--Business marketing--Marketing research--Telemarketing--RSBM--FMS
658.8 / HUT