TY  - BOOK
AU  - Hutt, Michael D
TI  - B2B Marketing: a South Asian perspective
SN  - 9788131520796 (pbk)
U1  - 658.8 
PY  - 2014///
CY  - Australia 
PB  - Cengage Learning
KW  - Industrial marketing
KW  - Management sciences
KW  - Supply chain management
KW  - Customer relationship
KW  - Product development
KW  - Business marketing
KW  - Marketing research
KW  - Telemarketing
KW  - RSBM
KW  - FMS
N1  - Includes index
ER  -