00602nam a22001577a 4500 0 0 0 0 GGL GGL 2019-11-06 Purchased: Allied Book Company 1256.96 0 658.8009 KAS 59040 2019-11-06 00:00:00 1 BK 27292 27292 9789332543607 (pbk) 658.8009 KAS Kashyap, Pradeep Jagdish N, Sheth Rural Marketing Noida Pearson India Education Services Pvt. Ltd, 2016 xxv, 318 p. : ill. ; 28 cm. Includes bibliographical references and index. Management sciences Marketing Economic environment Market segmentation Consumer behavior Target marketing Product strategy Rural industries RSBM FMS BK