Rural Marketing
Kashyap, Pradeep Jagdish N, Sheth
creator
text
Noida
Pearson India Education Services Pvt. Ltd
2016
monographic
xxv, 318 p. : ill. ; 28 cm.
Includes bibliographical references and index.
Management sciences Marketing
Economic environment
Market segmentation
Consumer behavior
Target marketing
Product strategy
Rural industries
RSBM
FMS
658.8009 KAS
9789332543607 (pbk)