TY  - BOOK
AU  - Kashyap, Pradeep
TI  - Rural Marketing
SN  - 9789332543607 (pbk)
U1  - 658.8009 
PY  - 2016///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - Management sciences
KW  - Marketing
KW  - Economic environment
KW  - Market segmentation
KW  - Consumer behavior
KW  - Target marketing
KW  - Product strategy
KW  - Rural industries
KW  - RSBM
KW  - FMS
N1  - Includes bibliographical references and index
ER  -