Kerin, Roger A  Robert A. Peterson <br/><br/>
Strategic marketing problems  cases and comments 

 - Noida  Pearson India Education Pvt. Ltd,  2018 
 - xi, 708 p.  : ill.  ; 28 cm. 
<br/><br/> Included glossary, appendix and index. 
<br/><br/><label>ISBN: </label>9788131755310 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing problems--Marketing management--Marketing segmentation--Strategic marketing--Marketing decisions --Global marketing--Decision making--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / KER