TY  - BOOK
AU  - Kerin, Roger A
TI  - Strategic marketing problems: cases and comments
SN  - 9788131755310 (pbk)
U1  - 658.802 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Pvt. Ltd
KW  - Management sciences
KW  - Marketing problems
KW  - Marketing management
KW  - Marketing segmentation
KW  - Strategic marketing
KW  - Marketing decisions
KW  - Global marketing
KW  - Decision making
KW  - RSBM
KW  - FMS
N1  - Included glossary, appendix and index
ER  -