00654nam a22001457a 4500 0 0 0 0 GGL GGL 2019-11-08 Purchased: Allied Book Company 1596.68 1 658.872 DOD 59062 2021-11-05 00:00:00 2021-11-05 1 BK 27331 27331 9788126564408 (hb) 658.872 DOD Dodson, Ian The art of digital marketing the definitive guide to creating strategic, targeted, and measurable online campaigns New Delhi John Wiley & Sons, Inc. 2018 viii, 385 p. : ill. ; 25 cm. Included glossary and index. Management sciences Digital marketing Digital advertising Internet marketing Strategy planning Mobile marketing Email marketing Digital display Optimization Analytics RSBM FMS BK