TY  - BOOK
AU  - Dodson, Ian
TI  - The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns
SN  - 9788126564408 (hb)
U1  - 658.872 
PY  - 2018///
CY  - New Delhi
PB  - John Wiley & Sons, Inc.
KW  - Management sciences
KW  - Digital marketing
KW  - Digital advertising
KW  - Internet marketing
KW  - Strategy planning
KW  - Mobile marketing
KW  - Email marketing
KW  - Digital display
KW  - Optimization
KW  - Analytics
KW  - RSBM
KW  - FMS
N1  - Included glossary and index
ER  -