TY - BOOK AU - Rath, Pragyan TI - Corporate communication SN - 9789387511743 (pbk) U1 - 658.45 PY - 2018/// CY - New Delhi PB - Cengage Learning KW - Management science KW - Corporate communication KW - Communication strategies KW - Symbolic technique KW - Dialectic technique KW - Association theory KW - Monkey business KW - Camera role KW - Social artist KW - RSBM KW - FMS ER -