00545nam a22001217a 4500020002400000082001800024100002700042245002200069260004600091300003500137500005300172650019800225  a9789351197805 (pbk)  a658.8342bCHH  aChhabra, Gurpreet Kaur  aConsumer behavior  aDelhibBiztantra Ideas for Tomorrowc2015  axxxi, 372 p.b: ill.c; 24 cm.  aIncludes glossary, suggested readings and index.  aManagement sciencesaConsumer behaviourvBehavior managementvConsumer motivationvConsumer attitudesvConsumer decisionvMarket segmentvRural consumervCurrent trendsvTrait theoryvRSBMvFMS