00593nam a22001457a 4500 0 0 0 0 GGL GGL 2019-11-13 Purchased: Pak Book Corporation 823.53 1 1 658.8342 CHH 59108 2022-07-14 00:00:00 2020-10-28 1 BK 27389 27389 9789351197805 (pbk) 658.8342 CHH Chhabra, Gurpreet Kaur Consumer behavior Delhi Biztantra Ideas for Tomorrow 2015 xxxi, 372 p. : ill. ; 24 cm. Includes glossary, suggested readings and index. Management sciences Consumer behaviour Behavior management Consumer motivation Consumer attitudes Consumer decision Market segment Rural consumer Current trends Trait theory RSBM FMS BK