Consumer behavior
Chhabra, Gurpreet Kaur
creator
text
Delhi
Biztantra Ideas for Tomorrow
2015
monographic
xxxi, 372 p. : ill. ; 24 cm.
Includes glossary, suggested readings and index.
Management sciences Consumer behaviour
Behavior management
Consumer motivation
Consumer attitudes
Consumer decision
Market segment
Rural consumer
Current trends
Trait theory
RSBM
FMS
658.8342 CHH
9789351197805 (pbk)