TY  - BOOK
AU  - Chhabra, Gurpreet Kaur
TI  - Consumer behavior
SN  - 9789351197805 (pbk)
U1  - 658.8342 
PY  - 2015///
CY  - Delhi
PB  - Biztantra Ideas for Tomorrow
KW  - Management sciences
KW  - Consumer behaviour
KW  - Behavior management
KW  - Consumer motivation
KW  - Consumer attitudes
KW  - Consumer decision
KW  - Market segment
KW  - Rural consumer
KW  - Current trends
KW  - Trait theory
KW  - RSBM
KW  - FMS
N1  - Includes glossary, suggested readings and index
ER  -