Sharma, Deeraj  Jagdish N. Sheth  Banwari Mittal <br/><br/>
Consumer behavior  a managerial perspective  

 - Delhi  Cengage Learning India Pvt. Ltd.  2015 
 - xviii, 536 p  : ill.  ; 25 cm. 
<br/><br/> Includes notes, glossary and index. 
<br/><br/><label>ISBN: </label>9788131528532 (pbk) 8131528537 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Consumer behavior--Consumer decisions--Household business--Consumer attitudes--Managing attitudes--Consumer value--Building loyalty--Public policy--E-Commerce--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SHA