00618cam a22001334a 4500020002400000020002100024082001800045100005300063245004900116260005000165300003500215500004000250650019400290  a9788131528532 (pbk)  a8131528537 (pbk)  a658.8342bSHA1 aSharma, DeerajaJagdish N. ShethaBanwari Mittal10aConsumer behaviorba managerial perspective   aDelhibCengage Learning India Pvt. Ltd.c2015  axviii, 536 pb: ill.c; 25 cm.  aIncludes notes, glossary and index. 0aManagement scienceaConsumer behaviorvConsumer decisionsvHousehold businessvConsumer attitudesvManaging attitudesvConsumer valuevBuilding loyaltyvPublic policyvE-CommercevRSBMvFMS