00666cam a22001574a 4500 0 0 0 0 GGL GGL 2019-11-13 Purchased: Pak Book Corporation 1387.00 0 658.8342 SHA 59107 2019-11-13 00:00:00 1 BK 27390 27390 9788131528532 (pbk) 8131528537 (pbk) 658.8342 SHA Sharma, Deeraj Jagdish N. Sheth Banwari Mittal Consumer behavior a managerial perspective Delhi Cengage Learning India Pvt. Ltd. 2015 xviii, 536 p : ill. ; 25 cm. Includes notes, glossary and index. Management science Consumer behavior Consumer decisions Household business Consumer attitudes Managing attitudes Consumer value Building loyalty Public policy E-Commerce RSBM FMS BK