TY  - BOOK
AU  - Sharma,Deeraj
TI  - Consumer behavior: a managerial perspective 
SN  - 9788131528532 (pbk)
U1  - 658.8342 
PY  - 2015///
CY  - Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Management science
KW  - Consumer behavior
KW  - Consumer decisions
KW  - Household business
KW  - Consumer attitudes
KW  - Managing attitudes
KW  - Consumer value
KW  - Building loyalty
KW  - Public policy
KW  - E-Commerce
KW  - RSBM
KW  - FMS
N1  - Includes notes, glossary and index
ER  -