00809cam a22001694a 4500952013100000999001700131020002400148020002100172082001800193100005300211245004900264260005000313300003500363500004000398650019400438942000700632  00104070aGGLbGGLd2019-11-13ePurchased: Pak Book Corporationg1387.00l0o658.8342 SHAp59107r2019-11-13 00:00:00t1yBK  c27390d27390  a9788131528532 (pbk)  a8131528537 (pbk)  a658.8342bSHA1 aSharma, DeerajaJagdish N. ShethaBanwari Mittal10aConsumer behaviorba managerial perspective   aDelhibCengage Learning India Pvt. Ltd.c2015  axviii, 536 pb: ill.c; 25 cm.  aIncludes notes, glossary and index. 0aManagement scienceaConsumer behaviorvConsumer decisionsvHousehold businessvConsumer attitudesvManaging attitudesvConsumer valuevBuilding loyaltyvPublic policyvE-CommercevRSBMvFMS  cBK