W. Lamb, Charles   Joseph F. Hair  Dheeraj Sharma [et. al.] <br/><br/>
MKTG  principles of marketing 

 - Australia  Cengage Learning  2016 
 - xvii, 671 p.  : ill. (col.)  ; 24 cm. 
<br/><br/> Includes endnotes and index. 
<br/><br/><label>ISBN: </label>9788131520345 (pbk) 813152034X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Marketing--Customer relationship--Marketing opportunity--Market segmentation--Strategic planning--Sales promotion--Advertising--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / MKT