TY  - BOOK
AU  - W. Lamb, Charles 
TI  - MKTG: principles of marketing
SN  - 9788131520345 (pbk)
U1  - 658.8 
PY  - 2016///
CY  - Australia
PB  - Cengage Learning
KW  - Management science
KW  - Marketing
KW  - Customer relationship
KW  - Marketing opportunity
KW  - Market segmentation
KW  - Strategic planning
KW  - Sales promotion
KW  - Advertising
KW  - RSBM
KW  - FMS
N1  - Includes endnotes and index
ER  -