Chaffey, Dave  PR Smith <br/><br/>
Digital marketing excellence  planning, optimizing and integrating online marketing 

 - New York  Routledge  2017 
 - xxvii, 660 p.  : ill.  ; 24 cm. 
<br/><br/> Includes bibliographical references, glossary and index. 
<br/><br/><label>ISBN: </label>9781138494237 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Digital marketing--Social media marketing--Customer orientation--Online partnership--Digital customers--Digital business--Marketing mix--Digital models--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.872	  / CHA