TY  - BOOK
AU  - Chaffey, Dave
TI  - Digital marketing excellence: planning, optimizing and integrating online marketing
SN  - 9781138494237 (pbk)
U1  - 658.872	 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Management science
KW  - Digital marketing
KW  - Social media marketing
KW  - Customer orientation
KW  - Online partnership
KW  - Digital customers
KW  - Digital business
KW  - Marketing mix
KW  - Digital models
KW  - FMS
KW  - RSBM
N1  - Includes bibliographical references, glossary and index
ER  -