TY  - BOOK
AU  - Grigsby, Mike
TI  - Marketing analytics: a practical guide to improving consumer insights using data techniques
SN  - 9780749482169 (pbk)
U1  - 658.83 
PY  - 2018///
CY  - London
PB  - Kogan Page
KW  - Management sciences
KW  - Marketing
KW  - Market segmentation
KW  - Consumer behavior
KW  - Marketing research
KW  - Marketing strategy
KW  - Data analytics
KW  - RSBM
KW  - FMS
N1  - Includes glossary, index, bibliography and further reading
ER  -