Uzma Noor  <br/><br/>
An integrated model of perceived personalization and its outcomes  mediating role of online advertising engagement and moderating role of users' privacy and modes 

 - Islamabad  (unpublished)  2019 
 - xiv, 174 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Doctor of Philosophy in Marketing to the Faculty of Management Sciences  Includes bibliographical references.  Thesis Supervisor: Dr. Abdul Qayyum 
<br/><br/>Thesis (PhD)--Riphah International University, 2019 
<br/><br/><br/>English  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Online advertising engagement--Perceived personalization--Privacy concern--Purchase intention--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / UZM