00887nam a22001697a 4500040003600000082001500036100001500051245016700066260003500233300003900268500014600307500004100453500004000494502005600534546001300590650011400603  cRiphah International University  a658.8bUZM  aUzma Noor   aAn integrated model of perceived personalization and its outcomesbmediating role of online advertising engagement and moderating role of users' privacy and modes  aIslamabadb(unpublished)c2019  axiv, 174 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Doctor of Philosophy in Marketing to the Faculty of Management Sciences  aIncludes bibliographical references.  aThesis Supervisor: Dr. Abdul Qayyum  aThesis (PhD)--Riphah International University, 2019  aEnglish   aMarketingvOnline advertising engagementvPerceived personalizationvPrivacy concernvPurchase intentionvFMS