TY  - BOOK
AU  - Uzma Noor 
TI  - An integrated model of perceived personalization and its outcomes: mediating role of online advertising engagement and moderating role of users' privacy and modes
U1  - 658.8 
PY  - 2019///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Online advertising engagement
KW  - Perceived personalization
KW  - Privacy concern
KW  - Purchase intention
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Doctor of Philosophy in Marketing to the Faculty of Management Sciences; Includes bibliographical references; Thesis Supervisor: Dr. Abdul Qayyum; Thesis (PhD)--Riphah International University, 2019
ER  -