00884nam a22001817a 4500 0 0 0 0 fsd fsd 2019-10-10 Riphah International University 0 420.95491 MAR 43266 2019-10-10 00:00:00 1 2019-10-10 TH 0 0 0 0 fsd fsd 2019-12-14 Riphah International University 0 420.95491 MAR 43640 2019-12-14 00:00:00 1 2019-12-14 TH 27924 27924 Riphah International University 420.95491 MAR Maryam Saeed (F13A14G44013) The construction of gender through television advertisements identity in Pakistan a semiotic analysis Islamabad (unpublished) 2016 ix, 105 p. : ill. ; 30 cm. +CD Submitted in fulfillment of the requirements for the degree of Master of Philosophy in English Linguistics for the Faculty of Social Sciences & Humanities Includes bibliographical references Thesis supervisor: Malik Haqnawaz Danish Thesis (MS)--Riphah International University, 2016 English English Gender identity Semiotic analysis Electronic media Television advertising Humanities FSH