TY  - BOOK
AU  - Maryam Saeed (F13A14G44013)
TI  - The construction of gender through television advertisements identity in Pakistan: a semiotic analysis
U1  - 420.95491 
PY  - 2016///
CY  - Islamabad
PB  - (unpublished)
KW  - English
KW  - Gender identity
KW  - Semiotic analysis
KW  - Electronic media
KW  - Television advertising
KW  - Humanities
KW  - FSH
N1  - Submitted in fulfillment of the requirements for the degree of Master of Philosophy in English Linguistics for the Faculty of Social Sciences & Humanities; Includes bibliographical references; Thesis supervisor: Malik Haqnawaz Danish; Thesis (MS)--Riphah International University, 2016
ER  -