Farrukh Mustafa (F16A14G07047) <br/><br/>
Impact of social media marketing on consumer behavior and mediating role of brand equity 

 - Faisalabad  (upublished)  2018 
 - vi, 53 p.  : ill.  ; 30 cm. 
<br/><br/> Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences.  Includes bibliographical references  Thesis supervisor: Saira Yasin 
<br/><br/>Thesis (MS)--Riphah Internatioal University, 2018 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Associations<br/>Management science<br/>Organizational commitment--Job stress--Decision making--Customization--Statistical analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>658  / FAR