00863nam a22001937a 4500 0 0 0 0 fsd fsd 2020-01-02 0 658 FAR 43781 2020-01-02 00:00:00 2020-01-02 TH 28540 28540 Riphah International University 658 FAR Farrukh Mustafa (F16A14G07047) Impact of social media marketing on consumer behavior and mediating role of brand equity Faisalabad (upublished) 2018 vi, 53 p. : ill. ; 30 cm. Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Saira Yasin Thesis (MS)--Riphah Internatioal University, 2018 English Associations Management science Organizational commitment Job stress Decision making Customization Statistical analysis FMS TH