Impact of social media marketing on consumer behavior and mediating role of brand equity

Impact of social media marketing on consumer behavior and mediating role of brand equity Farrukh Mustafa (F16A14G07047) creator text Faisalabad (upublished) 2018 monographic vi, 53 p. : ill. ; 30 cm. Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Saira Yasin Thesis (MS)--Riphah Internatioal University, 2018 English Associations Management science Organizational commitment Job stress Decision making Customization Statistical analysis FMS 658 FAR