00968nam a22002057a 4500952009300000999001700093040003600110082001300146100003500159245009300194260003500287300003200322500012500354500004000479500003500519502005400554546001200608650013500620942000700755  00104070afsdbfsdd2020-01-02l0o658 FARp43781r2020-01-02 00:00:00w2020-01-02yTH  c28540d28540  cRiphah International University  a658bFAR  aFarrukh Mustafa (F16A14G07047)  aImpact of social media marketing on consumer behavior and mediating role of brand equity  aFaisalabadb(upublished)c2018  avi, 53 p.b: ill.c; 30 cm.  aSubmitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences.  aIncludes bibliographical references  aThesis supervisor: Saira Yasin  aThesis (MS)--Riphah Internatioal University, 2018  aEnglish  aAssociationsaManagement scienceaOrganizational commitmentvJob stressvDecision makingvCustomizationvStatistical analysisvFMS  cTH