@book{28543,
	author = {Fateh Faseh Khan},
	title = {The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable},
	publisher = {(unpublished)},
	year = {2017},
	address = {Faisalabad},
	note = {Submitted in fulfillment of the requirements for the degree of Master of Science to the Faculty of Management.}
}