00816nam a22001817a 4500 28543 28543 Riphah International University 658 FAT Fateh Faseh Khan The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable Faisalabad (unpublished) 2017 iv, 46 p. : ill. ; 30 cm. Submitted in fulfillment of the requirements for the degree of Master of Science to the Faculty of Management. Include bibliographic reference Thesis supervisor. Farooq Jamal Thesis (MS)--Riphah International University English Leadership-Management Celebrity Endorsement Measuring management Hypotheses Conceptual Framework FMS