The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable

The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable Fateh Faseh Khan creator text Faisalabad (unpublished) 2017 monographic iv, 46 p. : ill. ; 30 cm. Submitted in fulfillment of the requirements for the degree of Master of Science to the Faculty of Management. Include bibliographic reference Thesis supervisor. Farooq Jamal Thesis (MS)--Riphah International University English Leadership-Management Celebrity Endorsement Measuring management Hypotheses Conceptual Framework FMS 658 FAT