TY  - BOOK
AU  - Muhammad Qasim Zia (S15A14G07004)
TI  - The impact of service scape on behavioural intensions of customers in the hotel industry: mediating role of image perceptions
U1  - 658 
PY  - 2018///
CY  - Faisalabad
PB  - (unpublished)
KW  - Behavioral intentions
KW  - Behavior modification
KW  - Quality management	
KW  - Interior lighting
KW  - Sound recordings
KW  - Customer services	
KW  - Management Science
KW  - Scent bottles
KW  - FMS
N1  - Submitted in fulfillment of the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences.  ; Includes bibliographical references; Thesis supervisor: Mr. Farooq Jamal; Thesis (MS)--Riphah Internatioal University, 2018
ER  -