Kotler, Philip  Kevin Lane Keller <br/><br/>
A framework of marketing management 

 - Noida  Pearson   2019 
 - 344 p.  : ill.  ; 24 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9789332575394 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing management--Digital communication--Marketing services--Brand management--Marketing services--Marketing mix--Marketing--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT