TY  - BOOK
AU  - Kotler, Philip
TI  - A framework of marketing management
SN  - 9789332575394 (pbk)
U1  - 658.8 
PY  - 2019///
CY  - Noida
PB  - Pearson 
KW  - Management sciences
KW  - Marketing management
KW  - Digital communication
KW  - Marketing services
KW  - Brand management
KW  - Marketing mix
KW  - Marketing
KW  - RSBM
KW  - FMS
N1  - Includes glossary and index
ER  -