TY  - BOOK
AU  - Baral, S. K.
TI  - A handbook of retail management
SN  - 9789374735350 (pbk)
U1  - 658.87 
PY  - 2014///
CY  - Delhi
PB  - Aitbs Publishers
KW  - Management science
KW  - Retail management
KW  - Visual merchandising
KW  - Consumer behavior
KW  - Customer service
KW  - Retail economics
KW  - Promotion mix
KW  - Retail banking
KW  - RSBM
KW  - FMS
N1  - Includes index
ER  -