TY  - BOOK
AU  - Batra, Rajeev
TI  - Advertising management
SN  - 9788177588507 (pbk)
U1  - 659.1 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Management science
KW  - Marketing  management
KW  - Advertising  planning
KW  - Global marketing
KW  - Segmentation
KW  - Advertising
KW  - Brand
KW  - RSBM
KW  - FMS
N1  - Includes index
ER  -