Keller, Kevin Lane  Ambi M.G.Parameswaran  Isaac Jacob <br/><br/>
Strategic brand management   building, measuring, and managing brand equity 

 - Noida   Pearson India education services Pvt.Ltd  2018 
 - xxix, 586p.  : ill.  : 24 cm. 
<br/><br/> Includes references and index. 
<br/><br/><label>ISBN: </label>9789332542204  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management-- Brand positioning and values--Strongest brands--Brand management--Brand equity--Designing marketing--Pricing strategy--Marketing communications--FMS
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL