00591nam a22001217a 4500020001900000082001700019100005900036245008000095260005900175300003400234500003500268650016600303  a9789332542204   a658.827bKEL  aKeller, Kevin LaneaAmbi M.G.ParameswaranaIsaac Jacob  aStrategic brand management bbuilding, measuring, and managing brand equity  aNoidab Pearson India education services Pvt.Ltdc2018  b: ill.c: 24 cm.axxix, 586p.  aIncludes references and index.  aManagementv Brand positioning and valuesvStrongest brandsvBrand managementvBrand equityvDesigning marketingvPricing strategyvMarketing communicationsvFMS