Bajpai, Naval <br/><br/>
Marketing research  an Indian perspective 

 - Noida  Dorling Kindersley India Pvt. Ltd.  2015 
 - xxiii, 632 p.  : ill.  ; 25 cm. 
<br/><br/> Includes appendix and index. 
<br/><br/><label>ISBN: </label>9789332536371 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Marketing research--Observation techniques--Marketing applications--Questionnaire design--Descriptive statistics--Sales forecasting--Central tendency--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / BAJ