00532nam a22001217a 4500020002400000082001600024100001800040245004600058260005200104300003600156500003300192650018500225  a9789332536371 (pbk)  a658.83bBAJ  aBajpai, Naval  aMarketing researchban Indian perspective  aNoidabDorling Kindersley India Pvt. Ltd.c2015  axxiii, 632 p.b: ill.c; 25 cm.  aIncludes appendix and index.  aManagement scienceaMarketing researchvObservation techniquesvMarketing applicationsvQuestionnaire designvDescriptive statisticsvSales forecastingvCentral tendencyvRSBMvFMS